What is a One Page website?

The term 'one-page website' is exactly what it looks like - although to develop and implement it properly, you need to pay a lot of attention to what you are doing and how you intend to achieve it.
Simply put, a one-page site is a one-page site that uses only one HTML page. Most one page sites have menu bars like your average, average site. However, instead of taking you to different HTML pages, selecting a menu item simply takes users to a predefined HTML anchor somewhere on a single page of the site. This is usually achieved using JavaScript, CSS3, Ajax and jQuery.
A huge number of creatives have recently adopted the single-page site - although larger multinationals have also started to deploy temporary single-page sites as preview pages and alternate sites to kick-start promotional activity ahead of the big launch.

Why do companies like single-page websites?

The benefits of implementing a single-page website are obvious from the user's point of view - but many business owners also benefit from using them.
First of all, creating a one-page website will almost always be faster than taking the time to create a larger site filled with smaller pages. The design process usually takes a little longer when creating a one page site because the HTML code is a little more complicated. But in the long run it is usually the faster option. One-page sites are also much easier to maintain when content needs to be updated, as they are all in one easy-to-find place.
Many business owners also find that sketching out a one-page website is a useful exercise in learning to describe products and services more concisely. 

How do you create a One Page website?

If you think a one-page website might be suitable for your small business, you'll be pleased to know that creating one is not difficult. Although they tend to be more complicated in terms of HTML coding, there are many dynamic generators and free template providers that streamline the process. If your site uses WordPress, you can even turn your cluttered site into a one-page site in minutes.
Alternatively, freelance web developers will often be able to create a personalised one-page website in a matter of days.

Do One Page sites have any disadvantages?

Single-page websites can be incredibly dynamic and refreshingly simple marketing tools with which to grow your business - but that doesn't mean they're ideal for everyone.
Some developers argue that converting a multi-page site into a single-page site can be detrimental to your company's online visibility. This is because when all of your company's information is on one page, you won't have the ability to index several pages with different keywords and meta descriptions that could help your products and services appear on the less obvious search results pages.
This is a search engine optimisation (SEO) issue that is not guaranteed to affect every site or business, and can sometimes work in a company's favour by increasing its page authority on a more limited set of keywords. But this risk can be a matter of trial and error, which is why some experts warn against relying too much on a single, one-page site.
At the end of the day, only you know what is right for your business. Just remember to do your homework before you decide to experiment with a one-page site, and make sure you have discernible goals and KPIs to quickly and decisively decide whether a one-page site works with you rather than against you.